Over the 15 years I’ve been building websites, I’ve used a lot of different tools. The most important tool is the “content management system”. This is the “app” my clients log in to, to update their websites and add new stuff.
It is the needs of my clients that have ultimately lead me to specialise in WordPress. My clients are freelance artists, small businesses and non-profits. Although they are diverse in what they’re trying to do, they tend to have some things in common:
- They are growing, and need a website that can grow with them.
- They need their website to make their lives easier, not get in their way.
- They have limited resources which need to be used carefully.
- They are demanding–and rightly so–wanting the latest publication and communication tools, and needing them to “just work”.
WordPress started life in 2003 as blogging software, simple and effective. Since then, and especially since 2010, WordPress has grown into an amazing general-purpose platform, capable of pretty much anything imaginable.
People find WordPress really easy to work with, right out of the box. I tend to get clients working on their content in WordPress straight away while I’m designing their website, and it’s wonderful to see their confidence grow as they find WordPress helps them every step of the way.
I charge my clients for the amount of time it takes me to build things for them, and for most of what my clients ask for, there’s a WordPress plugin that works perfectly. For people on really tight budgets, this means its possible to build amazing things for not much more than the annual hosting cost. For more ambitious projects, this means my time can be focused on what is truly unique about that project.
These strengths will be among the reasons WordPress has become the most popular and fastest growing content management system in the world. And that popularity itself is a strength. The sheer number of people building with WordPress means that as the internet changes and better ways of publishing and communicating are discovered, WordPress adapts quickly to keep up. As new dangers emerge on the internet, the thousands of technical developers contributing to WordPress all over the world respond rapidly to keep your WordPress site safe and secure. And because WordPress is so easy to upgrade, you get all these ongoing improvements for free.
So, yes, I’m a WordPress specialist. WordPress isn’t necessarily the best platform for every website, and I’m always honest with people if WordPress or my skillset are not right for their project. But for the clients I most love to work with, WordPress works magnificently, saves them money, helps them enjoy their work, and makes them more successful. And these things are all that matter, for me.